@book{Wilde+2025,
url = {https://doi.org/10.3790/9783428465644},
title = {Bewertung von Produkt-Markt-Strategien},
title = {Theorie und Methoden},
author = {Klaus D. Wilde},
publisher = {Duncker & Humblot},
address = {},
doi = {doi:10.3790/9783428465644},
isbn = {9783428465644},
year = {1989},
lastchecked = {2025}
}